ON Page SEO
On-page SEO is the act of optimizing individual web pages with a specific end goal to rank higher and gain more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be streamlined, rather than off-page SEO which alludes to links and other external signals.
Making your website more visible to search engines
The following on-page methods can help make your website pages more accessible to search engines and rank higher in search engine results pages (SERPs).
On-page SEO
These are all the elements on your website page that you can control with a specific end goal to make it visible to search engines. For example the utilization of a search engine friendly URL with relevancy to the content, great internal linking, quick loading pages, logical and clear navigation and the utilization of Sitemaps.
Here are a few basics for enhancing your website's visibility using on-page SEO.
Internal Linking
Linking to content inside your own site is an awesome indicator to search engines that your webpage has value.
Google conveys Google bots or Spiders to get data on new and updated website pages. This is known as crawling and will prompt your site's inclusion in search results. Internal links are an awesome way to help Google bots search and index your site. Learn more about black hat techniques
Internal links assist you with ranking for specific keywords and help to distribute link equity across your site. A few pages on your site may have more link equity than others, so it's essential to pass a portion of that equity onto pages you'd like to improve rankings for or pages that will probably change over visitors.
Internal links help decrease bounce rates. If people arrive at an article and you give them some related content and elsewhere to go once they have read it, at that point, it gives them a reason to remain on the site a little more.
A few decent quality internal links to relevant content, using exact anchor text, spread all through the article is ideal.
Utilize SEO-Friendly URLs
Google has expressed that the initial 3-5 words in a URL are given more weight.
So I prescribe making your URLs short and easy to remember.
What's more, always incorporate your target keyword in your URL.
Begin Title With Keyword
Your title tag is the most essential on-page SEO factor.
When all is said in done, the nearer the keyword is to the start of the title tag, the more weight it has with search engines.
Boost Site Speed
Google has expressed on the record that page loading speed is an SEO ranking sign. You can improve your site speed by utilizing a CDN, compressing images, and changing to faster hosting.
Ensure your website doesn't take over 4 seconds to load. MunchWeb found that 75% of users wouldn't return to a webpage that took longer than 4 seconds to load.
XML Sitemap
This is a document hosted on your site's server that rundowns each page on your site. It's a path for webmasters to inform web crawlers when new pages have been included or updated.
This is especially helpful if your site has pages that aren't effectively discoverable by Google, for example, pages with few links or pages with dynamic content, for example, Flash.
Content
Quality of your content is the most imperative ranking sign for all search engine algorithms. "Content is King"
In case you're not creating great, relevant, engaging, helpful content at a consistent rate, at that point, the majority of the SEO practices in the world won't help you over the long run.
Google has an algorithm that is complicated, consistently changing and difficult to second-guess. Whatever you can ensure is that no matter what Google and other search engines are searching for in terms of ranking, the value of your content will dependably be the top priority.
Write for human readers not web crawlers. That way your content will probably be read and shared, driving more traffic to your site and your audience will grow.
Making your website more visible to search engines
The following on-page methods can help make your website pages more accessible to search engines and rank higher in search engine results pages (SERPs).
These are all the elements on your website page that you can control with a specific end goal to make it visible to search engines. For example the utilization of a search engine friendly URL with relevancy to the content, great internal linking, quick loading pages, logical and clear navigation and the utilization of Sitemaps.
Here are a few basics for enhancing your website's visibility using on-page SEO.
Internal Linking
Linking to content inside your own site is an awesome indicator to search engines that your webpage has value.
Google conveys Google bots or Spiders to get data on new and updated website pages. This is known as crawling and will prompt your site's inclusion in search results. Internal links are an awesome way to help Google bots search and index your site. Learn more about black hat techniques
Internal links assist you with ranking for specific keywords and help to distribute link equity across your site. A few pages on your site may have more link equity than others, so it's essential to pass a portion of that equity onto pages you'd like to improve rankings for or pages that will probably change over visitors.
Internal links help decrease bounce rates. If people arrive at an article and you give them some related content and elsewhere to go once they have read it, at that point, it gives them a reason to remain on the site a little more.
A few decent quality internal links to relevant content, using exact anchor text, spread all through the article is ideal.
Utilize SEO-Friendly URLs
Google has expressed that the initial 3-5 words in a URL are given more weight.
So I prescribe making your URLs short and easy to remember.
What's more, always incorporate your target keyword in your URL.
Begin Title With Keyword
Your title tag is the most essential on-page SEO factor.
When all is said in done, the nearer the keyword is to the start of the title tag, the more weight it has with search engines.
Boost Site Speed
Google has expressed on the record that page loading speed is an SEO ranking sign. You can improve your site speed by utilizing a CDN, compressing images, and changing to faster hosting.
Ensure your website doesn't take over 4 seconds to load. MunchWeb found that 75% of users wouldn't return to a webpage that took longer than 4 seconds to load.
XML Sitemap
This is a document hosted on your site's server that rundowns each page on your site. It's a path for webmasters to inform web crawlers when new pages have been included or updated.
This is especially helpful if your site has pages that aren't effectively discoverable by Google, for example, pages with few links or pages with dynamic content, for example, Flash.
Content
Quality of your content is the most imperative ranking sign for all search engine algorithms. "Content is King"
In case you're not creating great, relevant, engaging, helpful content at a consistent rate, at that point, the majority of the SEO practices in the world won't help you over the long run.
Google has an algorithm that is complicated, consistently changing and difficult to second-guess. Whatever you can ensure is that no matter what Google and other search engines are searching for in terms of ranking, the value of your content will dependably be the top priority.
Write for human readers not web crawlers. That way your content will probably be read and shared, driving more traffic to your site and your audience will grow.
