Basic Knowledge of SEO
SEO stand for "Search Engine Optimization".
SEO is "the process of influencing the visibility of a website or a page in a search engine's results."
SEO is the way of enhancing your online content with the goal that a search engine likes to show it as the best result for searches of a specific keyword.
How Search Works?
Before getting into the specifics of SEO, the primary thing to comprehend as a beginner is how search engines work.
You have utilized Google thousands of time so far and until now you did not care how it works but only to find what you were looking for fast.
Knowing how Google works will enable you to get a thought of what we need to achieve with SEO.
Search engines have turned into a part of our everyday life. At whatever point you have an inquiry, need to learn or purchase something, the primary activity is open Google and perform a search either by typing your question in the Google search box or through voice search.
You hope to discover what you are searching for inside seconds and you mechanically click one of the best results returned by Google Search.
This procedure is performed around 3.3 billion times each day from users around the world!
Their procedure is separated into 2 major steps:
Crawling and Indexing
Ranking process (search algorithms)
Crawling and Indexing
Amid this procedure, Google makes a record of ALL the websites that are publicly accessible on the Internet.
To accomplish this, Google has various programs called spiders (known as crawlers or bots) that crawl the web, gather and enter this data in the Google database for further processing.
The crawlers are responsible for finding new pages yet also checking existing pages for changes.
Throughout the years Google has turned out to be great at this and they can recognize and index essential data almost instantly.
They have hundreds of spiders observing the web and a huge database of storing and preparing all the data.
Positioning Process and Search Algorithms
When you type into the Google search box, Google needs to comprehend what you are searching for and either endeavor to give you an immediate answer or present you with a list of websites that are most likely to fulfill your demand.
This is the activity of search algorithms that keep running amid the ranking procedure.
Search algorithms are mind-boggling computer programs that analyze the information in the Google index and settle on choices as to which websites to show in the results for any given query, and at what order.
The Google search algorithm is made up of several rules yet no one knows precisely what these rules are.
The beginning algorithm was made by the Google founders, Larry Page and Sergey Brin in 1996. At the starting, the algorithm was straightforward yet over the years it has turned out to be extremely complex.
Recently Google include their Artificial Intelligence (AI) innovation into the search algorithm (this is called RankBrain) so now the ranking choices are made by the two robots and the logic that is kept up by humans.
Throughout the year's numerous engineers attempted to decrypt the algorithm and understand precisely how ranking works yet despite everything it remains Google's valuable mystery.
SEO is "the process of influencing the visibility of a website or a page in a search engine's results."
SEO is the way of enhancing your online content with the goal that a search engine likes to show it as the best result for searches of a specific keyword.
How Search Works?
Before getting into the specifics of SEO, the primary thing to comprehend as a beginner is how search engines work.
You have utilized Google thousands of time so far and until now you did not care how it works but only to find what you were looking for fast.
Knowing how Google works will enable you to get a thought of what we need to achieve with SEO.
Search engines have turned into a part of our everyday life. At whatever point you have an inquiry, need to learn or purchase something, the primary activity is open Google and perform a search either by typing your question in the Google search box or through voice search.
You hope to discover what you are searching for inside seconds and you mechanically click one of the best results returned by Google Search.
This procedure is performed around 3.3 billion times each day from users around the world!
Their procedure is separated into 2 major steps:
Crawling and Indexing
Ranking process (search algorithms)
Crawling and Indexing
Amid this procedure, Google makes a record of ALL the websites that are publicly accessible on the Internet.
To accomplish this, Google has various programs called spiders (known as crawlers or bots) that crawl the web, gather and enter this data in the Google database for further processing.
The crawlers are responsible for finding new pages yet also checking existing pages for changes.
Throughout the years Google has turned out to be great at this and they can recognize and index essential data almost instantly.
They have hundreds of spiders observing the web and a huge database of storing and preparing all the data.
Positioning Process and Search Algorithms
When you type into the Google search box, Google needs to comprehend what you are searching for and either endeavor to give you an immediate answer or present you with a list of websites that are most likely to fulfill your demand.
This is the activity of search algorithms that keep running amid the ranking procedure.
Search algorithms are mind-boggling computer programs that analyze the information in the Google index and settle on choices as to which websites to show in the results for any given query, and at what order.
The Google search algorithm is made up of several rules yet no one knows precisely what these rules are.
The beginning algorithm was made by the Google founders, Larry Page and Sergey Brin in 1996. At the starting, the algorithm was straightforward yet over the years it has turned out to be extremely complex.
Recently Google include their Artificial Intelligence (AI) innovation into the search algorithm (this is called RankBrain) so now the ranking choices are made by the two robots and the logic that is kept up by humans.
Throughout the year's numerous engineers attempted to decrypt the algorithm and understand precisely how ranking works yet despite everything it remains Google's valuable mystery.
